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PROFESSIONAL BEAUTY NORTH
REPORTS VISITOR RISE 

The Exhibition Organiser of beauty trade show Professional Beauty has followed up the successful relaunch of its London exhibition with a 28 per cent increase in visitors to its northern edition.
 
Professional Beauty North, which was held at Manchester Central from 16 to 17 October, attracted 19,486 visitors (pending ABC audit) along with 200 exhibitors showcasing 300 brands. According to organiser Trades Exhibitions, the showcase was 40 per cent larger than 2010 and took over the entire central hall at Manchester Central for the first time in several editions.

EARLS COURT OWNER CAPCO
PLAYS DOWN RESIDENT LEGAL ACTION - uploaded 15.11.2011

Exhibition Venue Earls Court and Olympia owner Capital and Counties (CapCo) has played down the risk of delay to Earls Court’s redevelopment after legal proceedings were launched against the company’s plans. A 66-year old local resident from West Kensington Estate commenced legal proceedings in October against CapCo’s exclusivity agreement with London Borough of Hammersmith and Fulham (LBHF) for redevelopment of the 77-acre Earls Court Opportunity Area (ECOA).

DICIAMO TO USE QR CODES
FOR IMMEDIATE VISITOR FEEDBACK - uploaded 15.11.2011

Exhibition organisers can potentially capture real-time feedback on visitors’ experiences thanks to software developed by a Bristol company. Diciamo has created an IT package for the exhibition industry allowing people to give feedback at an event using Quick Response (QR) codes. The code, a type of two-dimensional bar first designed for the automotive industry, helps businesses engage with their customers via their smartphones or tablets. “Our system allows people who attend exhibitions and conferences to give feedback via their smartphones while they are at events, which we believe is unique within the industry,” said Diciamo spokesman Mario Dolcezza. “This sort of immediate feedback is invaluable for exhibition and conference organisers to keep and win new customers.” Technology in the exhibition industry continues to move at a fast pace.

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